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Documentation obligatoire

Plusieurs références seront proposées dans les notes de cours (souvent des articles scientifiques disponibles à la bibliothèque).  Il est fortement suggéré de se procurer et de lire les documents proposés dans les notes de cours.

 

 



Ouvrages de références

77 Building Blocks of Digital Transformation: The Digital Capability Model

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.

Business Model Shifts: Six Ways to Create New Value For Customers

Create the Future: Tactics for Disruptive Thinking

Digital Darwinism: Survival of the Fittest in the Age of Business

Digital Transformation: Building Intelligent Enterprises

Getting Started in Consulting, 4th ed.

SPIN Selling

The Business Model Navigator: The strategies behind the most successful companies

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust

Ten Types of Innovation: The Discipline of Building Breakthroughs

Value Proposition Design: How to Create Products and Services Customers Want

Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead


Adresse internet du site de cours et autres liens utiles

https://ena.etsmtl.ca/course/view.php?id=16952