Marketing management, Phillip Kotler, Kevin Lane Keller, Delphine Manceau, 2012 (14e édition), Pearson. (Édition française).
Building a winning sales force, Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer, 2009, Amacom.
Gestion du marketing, Brunet, Johanne; Colbert François; Laporte Sandra; Legoux Renaud; Lussier Bruno; Taboubi Sihem; 6ième édition, 448 pages.
Marketing, Cardin Luc; Durocher Stéphane; 2ième édition; 376 pages.
Principles of Marketing, Philip Kotler, Gary Armstrong, 2014 (15e édition), Pearson.
Communication et publicité; Chevalier Claude, Selhi Lilia; 3ième édition, 296 pages
La vente professionnelle; Plamondon Rolland G.; Soldow Gary F.; Thomas Gloria F.; 626 pages.
Le service à la clientèle; Rock, Gilbert, Ledoux, Marie-josée, ERPI
Cracking the sales management code, Jason Jordan, Michelle Vazzana, 2012, McGraw-Hill.
The start-up Owner’s manual, Steve Blank, Bob Dorf, 2012, K&S Ranch Press.
The ultimate marketing machine , Marc de Swaan Arons, Frank van den Driest and Keith Weed, Harvard Business Review July-August 2014
If Brands are built over years, why are they managed over quarters? Leonard M Lodish and Carl F Mela, Harvard Business Review July-August 2017
Welcome to the experience economy B Joseph Pine II and James H Gilmore Harvard Business Review July 1998.
Branding in the digital age, David C Edelman Harvard Business Review December 2010.
Understanding customer experience, Christopher Meyer and Andre Schwager, Harvard Business Review February 2007.
Marketing of high-technology products and innovations, Jakki Mohr, Sanjit Sengupa, Stanley Slater, 2010 ( 3e édition), Prentice Hall.
Marketer’s toolkit, the 10 strategies you need to succeed, Harvard Business School Publishing Corporation, 2006, Harvard Business School Press.
eMarketing, The Essential Guide to digital Marketing, Rob Stokes, 2013 (5e édition), Quirk (Pty).
Cracking the sales management code, Jason Jordan, Michelle Vazzana, 2012, McGraw-Hill.
Adresse internet du site de cours et autres liens utiles
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